Madrid Open City is a project for the city of Madrid. It seeks to position the city in the global context and make it known as one of the economic centers of the world.
Together with Leonardo Berbesí and Enrique Otero, we have developed the digital and printed branding of the brand. From the conceptual and strategic development, to the design of the web and the social media publications. A graphic system has been generated to create an agile and accessible identity.
